MIRAMAR, FL – After researching, designing, manufacturing and placing the company’s marine line of amplifiers, subwoofers and speakers JLAudio realized they needed to take an additional step. “All of our dealers and reps told us we had the best marine audio products in the industry” Manville Smith told 12voltnews.com. “That being said we felt there was an even greater potential for sales than we were achieving. We were certainly making our numbers but felt we were just scratching the potential in the marine category.”
JLAudio sales and marketing staffs determined in store presentation to was the key element missing to grow the company’s marine business and ultimately the category as a whole. After months of work in early 2008 the ultimate in store marine display showcasing JL’s marine lineup was ready to enhance the category on the sales floor.
When the nearly 8′ tall display arrives at the JL dealer’s location it is ready to plug into A/C and rock. Each display is crafted, tested and made totally ready at JL’s facility in Miramar, FL using a head unit supplied by the retailer. The white fiberglass unit, with JLAudio logo prominently displayed at the top, immediately creates a “marine department” on the sales floor.
Jason Sayen, newly appointed Director of Mobile for JL, said “Our dealers started ordering the marine display late last summer. Those dealers have seen rather dramatic sales increases in their JL marine numbers as well as their overall marine business. It’s an investment that is delivering a great ROI for dealers who have the display in their stores.” JL offers their authorized dealers a strong program to purchase the marine display. 12voltnews.com interviewed several JL dealers who have the display on their respective sales floors. Each dealer responded in a most positive way.
Gene Bell, Gene’s Audio in Havelock, NC said “Fantastic in every way. Its a great tool and customers smile when they hear the quality sound and bass”. Raymond Ladner observed “The display is tremendous. We got our display the end of last year and it is really making an extremely positive difference in our marine business”. Ladner is the general manager of Empress Audio and Marine in Gulfport, MS.